The newly created central marketing of an international media house learns through individual coachings and coachings in small groups to deal with the changed structure. Numerous little incitations concerning the medium-term improvement of the personal sales success are supplemented with a general “cash check” regarding the degree of realization of the reorganization. And behold: the largest hurdles are business processes which do not run smoothly as well areas of overlapping responsibilities. And this in turn must become the coaching topic for the executives of the company – and it will!